The joint initiative of Lidl Bulgaria and the Business Foundation for Education – Career UP – has been selected as a finalist in the national “Agent of Change” competition!
Out of a total of 198 applications, only 27 projects reached the final stage, making this recognition even more meaningful.
Launched in 2025, the Career UP initiative is already creating real impact. In just its first months, it reached around 400 students and parents in Sofia, Plovdiv, Varna, and Blagoevgrad, providing them with individual consultations with certified career counsellors, meetings with professionals from various fields, and real internship opportunities at Lidl.
The online platform Profesii.info continues to grow and inspire—more than 6,000 young people have already used its content, including Bulgaria’s first AI-powered career chatbot, as well as over 120 videos and interviews with representatives of different professions.
The “Agent of Change” awards ceremony brought together people from across the country who, through dedication and daily efforts, contribute to building a better future for our communities.
For us, it is an honour that Career UP is among the initiatives that inspire and stand alongside those good practices with the potential to change the future for the better.